How To Turn Clicks Into Customers

How To Turn Clicks Into Customers

Lemuel Galpo
Written by Lemuel Galpo
April 28, 2015

Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience, learn about the elements of online marketing strategy that is extremely essential for conversion, and discover the fundamental steps for effective conversion rate optimization.

The Three Elements Of Online Marketing Strategy

Many start-ups and even established businesses are taking website traffic much more seriously and some are intending big portions of their marketing resources purely on page optimization. Despite this effort and awareness, many online marketing strategies focused on generating traffic still fail to achieve their desired results. Why? Because they disregard the key elements that are significant for success. What are these key elements? Successful online marketing strategy consists of three essential elements:

  • Acquisition
  • Conversion
  • Retention

Clicks Into Customers

Acquisition is about getting traffic to the site, conversion is an act of converting site visitors into paying customers, and retention is keeping your valued customers for long term. All these are needed to be improved and optimized to increase cost per acquisition and customer lifetime value.

[Tweet “You can’t just focus on acquisition that is driving traffic because you’re leaving money on the table by not optimizing the conversion rate of that traffic.”]

Implementing Strategy

Marketers and business owners need to realize the importance of online marketing strategy elements in conversion along with the conversion rate optimization process. Any successful strategy involved certain steps in it and it comes down to the key elements such as testing, identifying the problem, affirming the goals, finding solutions and effective implementation as part of the conversion and online marketing processes.

A common problem I see among marketers is a lack of sound strategy behind testing. We are asking the wrong questions. We’re asking, “What headline should we test?” when we need to begin by asking, “Why is the current headline underperforming?” We need to ask “Why?” before “What?” -Lauren Pitchford of (

Here are the effective online marketing strategy elements implementations that every marketer and website owner should know in order to be successful.

  1. Have a solid conversion rate optimization strategy for continuous testing and improvement.
  2. Always implement a continuous improvement and commitment process for each one of those elements on whatever website you’ve.
  3. Have specific goals and continuously strive to accomplish it.
  4. Track progress and results as much as possible.

In a nutshell, conversion rate optimization is a must to implement effective online marketing strategy elements. The overall process is a long term strategy and not a quick fix approach. A/B testing and conversion rate improvement takes patience and dedication in order to acquire a positive impact on your entire marketing plan. To further understand this topic, visit the podcast here.

Originally published April 28, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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