Website Structuring Mistakes You Should Avoid

Website Structuring Mistakes You Should Avoid

Lemuel Galpo
Written by Lemuel Galpo
February 27, 2015

There are three basic things that you need to keep in mind when you are structuring your website: The search engine spider must be able to crawl on your page easily and from every point; The site must be easy to manage– deleting and adding of information can be done instantly and hassle free and finally – and finally, it should be user friendly. But in keeping these in mind, you also have to know the mistakes to avoid while structuring your website,

On this webinar hosted by A/B testing software Convert, serpIQ‘s Darrin talks about the challenges that you face to achieve these three things. These are the website structuring mistakes that every website creator should avoid to guarantee success in terms of conversion and eventually – return of investment. You can watch the webinar here for more info about structuring and testing your site for maximum impact.

Website Structuring Mistakes

Common Mistakes In Website Structuring

Most website owners do not have any idea that they are making mistakes as they build their sites. Most of them just want to get their websites up and running. And this way, mistakes are bound to happen. Here are the three most common mistakes:

  • Designing based on SEO
  • Misuse of Flash
  • Keyword Stacking

[Tweet “Build your website based on what your customers need and not on what the search engine requires you to do.”]

Building a website based on SEO requirements is the top and the most common mistake that website owners make. They want that number one spot no what it takes. You may have a high ranking, but that does not guarantee a high conversion percentage. Think of your end users and write the content to answer all the possible questions that they might have in mind.

Another mistake is the misuse of flash. But do not be blinded by “flash”. Flash plugins makes your site look more appealing to humans, but too much of flash will do your business no good. Search engines are not able to decipher something out of flash, and more than that, it does not really make sense because your customers do not appreciate something they will not see. If your website has more flash than information, all you have is beauty without the brain. According to’s Beginners Guide to SEO,

The search engines need a way to ‘crawl’ the entire city and find all the stops along the way, so they use the best path available – links

The last mistake has to do with stacking keywords in your website. Since you want to have a high ranking, you will write your content based on all the keywords you find in your copy. Although it is good to deal with as many specific keywords as possible, allow your website to gain authority first. Try to rank using the simplest keywords you can find. And once you have your regular visitors, you can now move up the ladder and start focusing on writing more difficult and more specific keywords.

Classify Your Links

Use interlinking to manipulate how the spiders come through your website, the more solid links, the better it is for your website, because more information can be indexed which will result to more chances of your page appearing in every search query. To have those links, break down your topic – leverage the natural hierarchy so you will have a lot of contents. Start with the basic topic down to the sub-topics. For example, if you have a website that tells the benefit of eating fruits daily, you can add links there. You can follow this through by having sub topics like “fruits for the heart”, “fruits for the mind”, “fruits for the body”. Get your customers hooked.

If you want to know more information on how you can increase your current conversion rate, or if you want to view the full webinar, you can click here for more details.

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Originally published February 27, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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