Choose The Right Testing Method

Choose The Right Testing Method

Always be up to Date subscribe to updates - May 26, 2015

It doesn’t matter what kind of website you have, testing is extremely important. There is A/ B and multivariate testing. These are different methods and choosing the right one depends from your own needs. Testing is the fastest way to investigate what your visitors expect and want from your brand. These tests will help you measure the clicks and visits to your website.

In a podcast series hosted by Creative Thirst, Bobby Hewitt presented ways on how to turn more clicks into customers with quantifiable results. We at Convert firmly believe in testing as a ground for improving one’s conversion rate optimization. One of the topics Bobby tackled in his podcast series was about two of the most used testing methods that can be used in your optimization efforts.

Right Testing Method

Test With Your Customers In Mind

(Testing) is technique that will  surely help you make the changes your website needs and improve your conversion rate.

Tests are a great way to measure the changes to a certain page of your website and see which one brings more traffic. It is a technique that will  surely help you make the changes your website needs and improve your conversion rate. Before making any change, do some testing to understand the needs of your customers/ visitors. This way, you can find out what would be best for your website.

Testing is an important element that must be part of every persuasive technique. It is a huge advantage when you know exactly what your customers want. But no one really knows what their customers truly want. In the real world, there is no cut and dry choice, but there are usually several options. That’s when testing comes in. Every marketer has different goals, such as:

  • Downloads
  • Purchases
  • Sign ups

But no matter what your goals are, be sure that every change you make will bring you good results. It is a fact that different visitors respond differently to a certain website design. But if you make a testing and show your visitors a few versions, they will determine which one is better. If you do a testing more often, your conversion rate will definitely improve.

The tests are very simple and easy to understand, they are not complicated at all. There is a difference between each test but by understanding the difference, it will be easier for you to choose the right testing method.

Choosing A Testing Method

The tests are very simple and easy to understand, they are not complicated at all. There is a difference between each test but by understanding the difference, it will be easier for you to choose the right testing method. That is why it is called A/B testing, so you can compare option A to option B and see which one is the best of the two.

A/B Test involves two versions of landing page with only one differing variable. Whether that’s the headline, the number of fields in a form, the call to action size or anything you want to test, only one differing variable is tested. This type of test does not require any eye-tracking or cookie technology to measure the results but rather just a simple analytics package to see which version of the landing page receives more conversion.

Multivariate Test is similar to A/B test and could also be measured with a web analytics tool as well. The only difference is that, in multivariate test, you can conduct many experiments simultaneously. You can test multiple versions of a landing page with multiple combinations of different variables rather than just two versions of landing page.

As a reminder, Corey Eridon mentions that:

“In order for the multivariate and A/B tests to give meaningful results, it’s not enough to have site traffic overall; the pages being tested also need to receive substantial traffic! Make sure you select pages that people can find and visit regularly so your test actually yields some data to analyze.”

It is wrong for you to assume that you always know what’s best for your visitors/ customers. Remember, they don’t think the way you do. Do some testing and then do what your visitors expect from you. If you want to know more about A/B testing, visit us at Convert.

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  • 26 May, 2015
  • Posted by Lemuel Galpo
  • 1 Tags
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Lemuel Galpo

Written by Lemuel Galpo

As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.

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