An often overlooked element of landing page success is the color scheme used. In brick and mortar retailing, the color blue has been theorized to increase sales. You can see this being used in many stores, from Wal-Mart to Best Buy among others. Does blue actually make a difference? Some marketing folks (especially the ones that came up with the research) seem to think so. But without A/B testing software” href=”https://www.convert.com” target=”_blank”>A/B testing, how can you be sure that it is the best color for YOUR product, offer or brand?
Online, color is arguably more important than in the real world. Online everything is presented in two dimensions, on a small screen. The colors you choose will likely have an even greater effect on the customers mood and actions. Here are a few of the things you can test:
- Background color
- Text color- although black on white or a similar light color is probably best for the sake of readability
- Headline color
- Accent colors
- Bullet colors
There are plenty more ideas, but this will get you started. What is the best color for your site, your product and your offer? Only you can figure that out, and only by testing different ideas.