Testing Idea – Those Submit Buttons

Testing Idea – Those Submit Buttons

Fixing the Internet

Here’s something to consider A/B testing software” href=”https://www.convert.com” target=”_blank”>A/B testing… those form submit buttons. You know, the thing that customers actually click on to send in their information, order, or sign up for your newsletter.

You see them on on the web in all shapes and sizes, not to mention what words are used on them. Non-marketing type web designers usually stick with the default text- “Submit.” Does this have an effect on peoples likelihood of actually pressing them? Only testing will tell you whether it makes a difference or not.

Things you could test:

  • Button Text… “Submit” vs. “Subscribe” for example
  • HTML button vs. Graphic Image
  • Where on the page the button appears
  • Action vs. Passive text
  • and many other ideas

The success metric: Determining the best submit button takes time, and the metric you will want to watch to determine success or failure is pretty obvious- number of forms submitted!

Originally published July 14, 2014 - Updated July 17, 2014
Dennis van der Heijden
Co-founder and CEO of Convert.com passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.
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