Testing Idea – Internal marketing elements

Testing Idea – Internal marketing elements

This weeks idea is really more than just a simple idea, but an often overlooked element of the complete online marketing equation, something we call “internal site marketing.” Web marketing strategies like search engine optimization get people to your site, but internal marketing tactics get people signed up for your newsletter, registered for your whitepapers, and attending your webinars- or maybe purchasing your affiliate products.

How these different items are promoted on your site is something that should be tested and optimized. Whether your site uses clever banner ads, product images, or simple signup forms, getting the most out of them should be a top goal. This particular example is one that is currently in use on the Convert site. In the coming months, we plan to launch and optimize more internal marketing offers, promoting a free demo, webinars, and more.

Things we could and will test include: layout, headline, use of the word free, inclusion of an image of the item, or inclusion of a “lifestyle” image. There are obviously many more ideas you could use as well. But the point is, get A/B testing software” href=”https://www.convert.com” target=”_blank”>A/B testing!

Originally published July 08, 2014 - Updated June 18, 2014
Dennis van der Heijden
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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