Search engine optimization (SEO) is an integral part of both online and offline businesses today. SEO involves a set of procedures that need to be followed to make your website rank higher in search results. While there are many ways of getting your SEO right, it is indeed a...... read the full article
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Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective...... read the full article
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There may be several reasons for deciding to move to a new eCommerce platform, but the most common reason is due to necessity. To get more specific, the platform you’re currently working with just isn’t a good fit. Perhaps your current platform cannot support the functions you need as...... read the full article
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Editors Note: Best practices change—so does this blog. This article was originally published May 10, 2016. It’s been updated for accuracy and usefulness February 25, 2018. Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to...... read the full article
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Is your business not converting enough? Maybe you’re doing everything you can but it’s just not working. Have you tried to engage more people with your social media posts? Or did you try offering free trials and discounts to boost your conversions? There are a number of methods that...... read the full article
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