6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers. Personalization is not only expected by consumers,...
How to Improve Your Webinar Conversion Rates I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end. And I couldn’t help but marvel at how...
Search engine optimization (SEO) is an integral part of both online and offline businesses today. SEO involves a set of procedures that need to be followed to make your website rank higher in search results. While there are many ways of getting your SEO right, it is indeed a...
Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective...
There may be several reasons for deciding to move to a new eCommerce platform, but the most common reason is due to necessity. To get more specific, the platform you’re currently working with just isn’t a good fit. Perhaps your current platform cannot support the functions you need as...
Editors Note: Best practices change—so does this blog. This article was originally published May 10, 2016. It’s been updated for accuracy and usefulness February 25, 2018. Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to...
Is your business not converting enough? Maybe you’re doing everything you can but it’s just not working. Have you tried to engage more people with your social media posts? Or did you try offering free trials and discounts to boost your conversions? There are a number of methods that...