Constructing Conversion Optimization Rates

Constructing Conversion Optimization Rates

Dennis van der Heijden
September 4, 2014
Airplane Lifting Off

Conversion optimization is the new best kept secret that every rising entrepreneur needs to discover. Digging in to this new trend could turn even the most unprofitable website into a truck full of money. However, only a few people realize that this new trend could turn visits into profits, and waste their time trying to attract traffic that does not really translate into income. In Josh Krafchin‘s recent webinar, he talks about conversion optimization and how it can change your website. 

Conversion Optimization

In the past, the main goal of a website was simply to draw traffic to the site by attracting both the consumers and the search engine optimization engines. However, the introduction of conversion optimization marked the beginning of a new approach to earning profits from web pages. Instead of focusing on the number of visitors alone, conversion optimization is concentrated on turning visits into leads.

With the help of a well-thought of approach, web owners can make their visitors do precisely what they want through conversion optimization. For instance, if you are selling products online, you can benefit from conversion optimization as it aims to make the visitors click that ‘buy now’ button. Therefore, generating income will definitely be a piece of cake with this kind of tactic. There is really no sense drawing heavy traffic to your site if visitors don’t avail your products or services, is there?

Constructing Conversion Optimization Rates

The Two Approaches in Creating a Conversion Optimization Plan

Basically, there are two different ways in creating a Conversion Optimization Plan, and each approach varies from each other in a lot of areas. The first approach is the highly popular Conversion Rate Optimization Tactics while its counterpart is Conversion Rate Optimization Plan. They may sound the same, but trust me, they’re far from being alike.

1. Conversion Rate Optimization Tactics

The first approach would allow you to have a toolbox of your own. For instance, if you want to change the colors of the button, you are free to do as you wish since you can manipulate your own toolbox to make the changes you feel are necessary.

However, when it comes to CRO tactics, you have to be good at guessing games because you will definitely have to rely on that. CRO tactics depend on the factors that contribute to the successes of other webpages — something that will forever remain unstable. Also, there is no clear plan of action and the concerns are focused mainly on elemental issues. There is also minimal attention paid to the behaviour of consumers and webpage visitors.

Since you have no definite plan, you also have to accept the fact that you are targeting blindfolded here and all you can do is hope for the best. All in all, there is no guarantee once you use this kind of approach.

2. Conversion Rate Optimization Plan

There is no one who can beat a man who knows all the ins and outs of his game. If you have to depend on wild guesses in the former approach, CRO Plan is completely the opposite. Instead of relying on strategies that worked for others, a Conversion Rate Optimization Plan is well-analyzed.

Before any action is taken, a careful and thorough study is implemented. In this approach, you can expect that all the figures and numbers are well-defined and understood before any action to modify them is executed. From these figures, a hypothesis is formulated. To test the hypothesis, a fully-developed experimental plan is put into action. The result of this experiment will give birth to a new hypothesis. This is a continuous process that could make you understand how you would be able to generate more income from your webpage. While updates are deemed necessary to make sure your page functions optimally, the consistency of this kind of approach can help you build the the optimal website for maximum income. .

Differences of the Two Approaches in the Virtual Setting

There may be times that your site wil have to experience a drop in conversion rates. If you are employing CRO tactics, your initial step would be to apply a fix to address the problem. On the other hand, a CRO plan aims to identify the causes of the abrupt change in numbers. Questions are formulated to identify possible areas that can be the culprit to your webpage’s conversion rates. Then, an experiment would be conducted to test the hypothesis. Even though it may take a longer time to apply a CRO plan, the results are nonetheless bigger and absolutely more satisfying. Anyway, there is no good in using a cure for a symptom if the main virus still spreads like wildfire, is there?

In any business, mastering your field will always lead to success. To become a master of anything, you must invest your time and effort to familiarize yourself with all aspects. A Conversion Optimization Plan gives you a chance to understand the underlying causes of the drop in your conversion rates. This will help you maintain good rates and turn visits into leads in no time. In other words, it gives you the tools to understand and master what your website is trying to accomplish. If you want to find out more, you can check out the webinar here.

Originally published September 04, 2014 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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