[Infographic] The Conversion Rate Optimization Process

[Infographic] The Conversion Rate Optimization Process

Lemuel Galpo
Written by Lemuel Galpo
April 22, 2015

In this infographic, Distilled has shared with us the details of the process of conversion rate optimization. Conversion is a marketing term that describes the process of how website owners convince or convert casual visitors into paying customers. Most websites base their success on visitors, but if those visitors do not purchase anything on your website, then those visitors are meaningless. CRO, or Conversion Rate Optimization, is how marketers make the most of their marketing and advertising campaigns to convert visitors into paying customers.

Aside from showing us the process of CRO, the infographic is also filled with useful information such as:

  • How to Gather Data for Discovery
  • How to List a Hypothesis for CRO
  • Using Experiments and Testing
  • Implementing new Designs
  • Reviewing your Campaign

There are several ways for website owners to make the most of their online business. But one of the best ways is to optimize your conversion. Conversion Optimization is not just about converting visitors into paying customers, it is also about making sure that every part of your website is geared towards making a profit and increasing profits. Learning about the process of CRO will help marketers in their conversion, but also in making sure that their website is efficient.



Originally published April 22, 2015 - Updated October 12, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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