Infographic: Conversion Rate Optimization 101: Understanding CRO

Infographic: Conversion Rate Optimization 101: Understanding CRO

Lemuel Galpo
Written by Lemuel Galpo
October 27, 2014

The people at Digital Marketing Philippines shared this infographic about the basics of CRO. Conversion Rate Optimization, also known as CRO, is not known by many people in the internet industry. This is mostly because people think it is hard to understand. But that is not really the case. Simply put, conversion rate optimization is how a website directly converts its traffic into leads and sales.

Also included in this infographic are useful internet marketing facts and figures such as:

  • Content Marketing
  • Social Media Engagement
  • Content Optimization
  • Mobile Optimization
  • Brand Building/Viral Marketing
  • Video Marketing
  • Social Media Analytics

To attain success in any business, you must first understand every aspect of your business. In the business of online marketing and conversion, learning about conversion rate optimization is one of the most important things to understand in order to become successful with your website.

Conversion 101


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Originally published October 27, 2014 - Updated January 05, 2018
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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