The folks over at SEOgadget (now known as Builtvisible) have provided us with this great infographic/guide on how to run Conversion Rate Optimization. Conversion is the marketing strategy of turning casual visitors, or traffic, into paying customers. And so Conversion Rate Optimization, or CRO, is the rate of which a website converts its traffic. There are several aspects considered when adding CRO to your marketing campaign, and this infographic touches on each of them. The infographic shows us two paths in CRO, the good path or right things to do to achieve effective CRO, and the bad path, which conversely, is what not to do when running Conversion Optimization.
Aside from being providing us with a guide, the infographic also gives us informative insights in marketing, CRO, and Conversion, such as:
- Funnel Analytics
- Barrier Tools
- Offline Optimization
- Missing Links Prospects
- Online Reviews
Traffic and page views can be advantageous, but it is all for nothing if your website does not turn a profit. Conversion Optimization is one of the most effective ways of making sure that your website is making money. Knowing what CRO is can be helpful, buy you also have to know how to maximize your conversion and make the most of the opportunities provided by CRO. With this infographic, you can better understand the areas to take advantage of in your Conversion Optimization marketing campaign.