Infographic: The SEOgadget Guide to Conversion Rate Optimization

Infographic: The SEOgadget Guide to Conversion Rate Optimization

Lemuel Galpo
Written by Lemuel Galpo
March 2, 2015

The folks over at SEOgadget (now known as Builtvisible) have provided us with this great infographic/guide on how to run Conversion Rate Optimization. Conversion is the marketing strategy of turning casual visitors, or traffic, into paying customers. And so Conversion Rate Optimization, or CRO, is the rate of which a website converts its traffic. There are several aspects considered when adding CRO to your marketing campaign, and this infographic touches on each of them. The infographic shows us two paths in CRO, the good path or right things to do to achieve effective CRO, and the bad path, which conversely, is what not to do when running Conversion Optimization.

Aside from being providing us with a guide, the infographic also gives us informative insights in marketing, CRO, and Conversion, such as:

  • Funnel Analytics
  • Barrier Tools
  • Offline Optimization
  • Missing Links Prospects
  • Online Reviews

Traffic and page views can be advantageous, but it is all for nothing if your website does not turn a profit. Conversion Optimization is one of the most effective ways of making sure that your website is making money. Knowing what CRO is can be helpful, buy you also have to know how to maximize your conversion and make the most of the opportunities provided by CRO. With this infographic, you can better understand the areas to take advantage of in your Conversion Optimization marketing campaign.

Conversion Rate Guide

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Originally published March 02, 2015 - Updated January 04, 2018
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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