How to Achieve Customer Conversion

How to Achieve Customer Conversion

Lemuel Galpo
Written by Lemuel Galpo
March 3, 2015
Closed Loop Marketing

In most cases, marketers and website owners focus so much on web traffic that they disregard the necessary goal of converting that traffic into sales. Traffic, or the amount of visitors that enter your website, is nothing if you do not convert those visitors into paying customers. You want exposure and visibility, but eCommerce is still a business, and without conversion, then all that traffic will be worthless.

Bobby Hewitt of Creative Thirst, along with Convert, conveyed their view of web visitors in a recent podcast. They are not dominatrix mistresses and should not be treated as such. In this podcast, Bobby highlights the importance of the submit button for conversion, how the submit button should be placed in a website, understanding your visitors, and learning the significance of every element of design on your page. This is all down for improving the conversion rate and the most effective way of putting a call to action button for successful conversion.

Understanding Your Visitors

Before setting up the submit button, it is very important to understand your visitors. You have to get into the minds of your customers by thinking about your personal experience of being a customer. Do not just pay attention to website traffic, but rather focus on how to convert visitors into buyers. Although it is important to be understandable for all kinds of visitors and traffic, you also have to recognize your target market and cater to them.

Website usability, design and every element on your page are also essential factors towards achieving conversion. Furthermore, understanding your visitor’s entire website experience will lead to more revenue and better conversion rates. One of the best ways of knowing what your visitors are thinking is through feedback. Allow your customers to communicate with you so that you know all about their experience.

Coming Up With An Effective Submit Button

Treating Customers

An effective Submit Button is one of the best tools in conversion optimization. It is not just about placement, but size, design, and color. Taken from ConversionXL’s article Mastering The Call To Action,

Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer. Analyze and understand your customer and their needs. Offer relevant and valuable product in a language that resonates with THEM.

When you say analyze and understand, it’s not about controlling the mind of your potential customers. It’s about knowing them intimately, identifying their needs and getting to know them so well that you can actually anticipate what they want and go beyond their expectations. Additionally, testing your submit button is very important in order to determine which one works and which doesn’t.

The best way to determine the success of a submit button page is to test different versions in the real world on your potential customers. Going back to effective submit button, let’s jump off to the essential tips of establishing an effective submit button;

  • Give your visitors or customers good reasons to part with their email address or their personal information.
  • Your submit button needs to pull its weight and work hard to close that conversion.
  • Every process and elements on your page needs to go back to that conversion moment that exists in the mind of your prospect.
  • That button has to close the sell.
  • Consider all the copy and images as an integral part of that submit button page.
  • That button should speak to the benefits of clicking it.
  • Don’t use the word “Submit” on your buttons. Create persuasive button with words are more benefit oriented.

[Tweet “Increasing the absolute or relative size of a small button by 10% makes it easier for visitors to find and use.”]

Essential Tools For  Conversion

Google Analytics is a good tool to determine which pages visitors dropped by on your site. You can always test your submit button copy through our Convert homepage. By testing, you can verify which button is successful and which one got a higher conversion rate. If you are running a WordPress site, this WordPress Call To Action plugin allows you to monitor and track conversion rates, run A/B tests, and increase leads. CrazyEgg is also an excellent tool to determine how your visitors engage with your website so you can come up with an effective strategy in order to improve your conversion rates.

Once you have the attention of your visitors as well as the information you acquire from them, make sure their final destination has exactly what they need and what you have promised. If you want to find out more about this, you can visit Convert here.

Originally published March 03, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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