Ease Your Visitors Into Your Conversion Path

Ease Your Visitors Into Your Conversion Path

Lemuel Galpo
Written by Lemuel Galpo
May 6, 2015
Traffic highway at night

Previously, Convert shared their learnings about the importance of knowing how visitors move through a website and we also talked about the theory on information foraging. Picking up where we left off, users often search for products using specific words.

That is how they pick up the information scent which often leads to the product they are looking for. These words are known as keywords and are used heavily in SEO. The trick to using keywords is to use them like bread crumbs to lure the right customers down the path that will lead them to your website.

In a recent podcast by Bobby Hewitt – CEO and Conversion Marketing Expert of Creative Thirst-, he shared insights on how to help visitors to convert with each step of the conversion path. As a further matter, Bobby also shared how we can help our visitors convert by choosing keywords that can drive traffic and have customers take action.

Ease Your Visitors Into Your Conversion Path

Key in Conversion

Let’s say a user is interested in a Samsung G5 smartphone. The user will type the keywords and try to search for websites that seem to offer the most useful information. They will open one website and go through it. If it doesn’t offer what they need, they’ll search for another one until they get what they want.

All websites that contain the keywords will be opened and possibly read. The best option is to bold the keywords to attract customers. If you do so, the visitors will open your website, and who knows, maybe they will become your customer. According to Chris Kilbourn’s article – Ranking Isn’t Everything,

In a study done by HubSpot, SEO ranked as one of the top channels that delivers the above-average sales conversions, so it’s increasing important to choose keywords that potential customers will search for. However, a page-one ranking on Google doesn’t equate to conversions, sales, and revenues. You need to make sure that you rank for keywords that actually drive sales.

Charm Visitors With Your Keywords

Your website must have content with keywords in it to attract visitors who use search engines to find information. Make sure the visitors are satisfied from your website and don’t go back to click on another link. If they are satisfied, good for you.

This will persuade them to take the next step. That would be clicking on the next page of your website, going through the conversion process, and finally becoming a paying customer. Trigger words are an important part of the conversion process.

They help visitors to get their desired information and make them understand your website. In your next campaign, try to apply these tips on keywords:

  • Create fresh content
  • Import keywords or trigger words
  • Bold the words to attract visitors

[Tweet “Understand your target groups and help them convert with an optimized #strategy. #cro”]

To improve your business and make a conversion rate, you must pay attention to the design of your website. It is extremely important that it’s attractive enough and has information and details related to your products or services. Try to impact all these steps and you’ll get a higher conversion rate for sure.

This is a good strategy that requires dedication, attention, and following each step of the conversion rate optimization. The conversion rate path is not easy to go through, so be patient and give your best to convert your visitors into customers. For more information about conversion optimization, you can visit us at over at Convert A/B testing software.

Originally published May 06, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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