Best on the Мarket & Convert More

Best on the Мarket & Convert More

Know Your Clients and Convert More

In a recent webinar, we talked with Peep Laja, Conversion Optimization Architect at Markitekt and blogger at ConversionXL about building a new website and how becoming the best on the market is not as easy as it sounds. When you are building a new website, you need to know your competition. Learn what other pages your visitors visit. Learn about the prices and what the competition has to offer. When you know how good or how bad they are, you will know what to do next. If there is a huge difference in quality or prices between your website and the ones your competitors have, you risk losing a lot of visitors and customers.

Be better

Learn how to become better than your competitors. Ask the right questions and give the right details. Make your visitors understand what they are buying and you will sell your product a lot easier. It is also advisable to know your competition so you know what you are up against, and so that you know what to do in order to be better than them.

Usability test

You need a usability test to know how difficult or easy your new website is for your customers. With the usability test, you will learn if you have any problems on your site and what are they. OpenHallway is one of the best tools to use when doing a usability test. You should also pay attention to the funnel analysis so you know what repulses the visitors from your website. With both funnel analysis and usability test, you can easily find your mistakes.


After you have found your mistakes, the next thing you need to do is work on them and make changes to attract more customers. As we said before, you will need to give something to get something. This applies to the email campaign that you will have to do so that your visitors will like you on Facebook, follow you on Twitter, and so on. Offer free coupons, free software or similar freebies are also recommended, depending on what type of site you have. Push for engagement and give your visitors something that they will like.

Know your customers

Listen to your clients and grow conversionsIf you want to sell your product, you will have to learn about your customers and set a target group. Don’t waste space to write everything about you and your website – people are not going to read it all. Instead, address their problem, tell them more about their problem, tell them how to use your products/service and give them the solution to their problems – your. Motivate them! Put something relevant about their problem on your website and give them the exact information they need so that they will be sure that your website and your product/service is their salvation. This applies for any type of product or service that you offer.


Paying attention to details is one of the most important parts. The banners, the ads, every part of your website should be about motivating and helping your customers. Show your customers that you care and that you know what they are looking for. Be better than your competition, don’t let your customers doubt you because if they do, they will go to some other website.

Be precise

conversionxlCreate attractive articles. Talk to your customers and explain everything step by step. People don’t trust and don’t sign up for anything if they don’t know what exactly are they getting. Make your customers understand what you are selling and offering, and they will give you their trust in return. If you only ask your customers to sign up for something they will ignore it. Gaining the trust is one of the most important things. Put yourself in their shoes, why would you sign up for anything? Apply that to your site. To learn more about the entire webinar, click here.

Originally published August 14, 2014 - Updated January 23, 2015
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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