In the earlier days of online marketing, providing convenience to all shoppers was the main goal of eCommerce. But nowadays it isn’t enough. With the rising number of e-shops and with so many options now available to global consumers, climbing the ladder to entrepreneurial success wouldn’t be as easy as you may think. These days, it doesn’t really matter what products you sell, but how you sell them.
In this webinar, we have Blue Acorn‘s Kevin Eichelberger team up with A/B testing software” href=”https://www.convert.com/” target=”_blank”>Convert to discuss conversion optimization for e-Commerce. Since you are already creating a virtual shop and you can manage your business even in the comforts of your home, you must exert your every effort to make consumers feel like they are provided with a realistic shopping experience. Avoid building an e-shop that may appear to robotic by sprinkling your site with love and friendliness.
This would assure consumers that they are on the right track in visiting your website, and this will definitely allow to rise above other businesses in the field. You you may ask yourself, how do I do this? Written below are some of the few important pointers that you need to consider to ensure that you are establishing a business that ‘has a heart’.
The Power of Words and Images
Establishing an online business is never easy, especially since the competition is definitely stiff in this domain. But, with the right words and the right visuals, you can gain an edge over other entrepreneurs, and make sure that your target audience is moved. Aside from keeping your home page and your site organized, what you can do is focus on the quality of the images, the product descriptions that you post, and how well you can deliver it in different mediums.
- IMAGES: You may not be a pro in photography, but the good news is, you can always ask help from experts in the field. Invest in your product’s images as they are the ones that the consumers will initially see. Other than making sure that the images are of high quality, never forget to provide your audience the capability to view your products at different angles. This will help them decide whether or not your product is worth the buy.
- PRODUCT DESCRIPTION: Basically, you have to hire great and creative writer to do all the work for you. Your product descriptions could either convince the consumers to purchase your products or not, so it is best that you make sure that your writers are capable of delivering information in a friendly and inviting way, but at the same time provide the important aspects of your product.
- VARIETY: In the like manner, create a long and a short version of your product descriptions so that you would be able to deliver the needs of all your consumers. If your consumers are in a hurry, they can simply read the shorter version instead of the detailed one, and vice-versa. Again, change your words with each approach.
Educate Your Consumers
Do not let smart consumerism become a lost art. Instead of focusing on simply highlighting the different perks brought about by your products, why not concentrate on educating your consumers to help them make the best and informed decisions? A lot of e-shops fail to succeed in this field because they are too profit-oriented to the point where they forget what matters the most—getting the trust of their consumers.
Get help from a professional and ask him/her to make a review of your products so that the consumers would be better informed. Create a video of the review and post it on your website so that your audience will be able to see the video. This way, you would be able to help the consumers feel that your shop really does care about what they need and what they do not need.
Build a Strong Support System
Since you are not physically there to help the consumers get their way around your e-shop, it is advisable that you have a contact section which includes your e-mail, contact number, and complete address. If this important information is not included in your page, you might give your consumers a reason to lose trust in your site. Remember, consumers always need to feel that they have someone to turn to in case they buy your products and something unexpected happens, so ALWAYS be there to act as support.
In Smriti Chawla’s 21 Conversion Optimization Best Practices for Beginner, she stated that
It’s usually best that you add your number in your homepage header so that it isn’t missed by your site visitors. This adds credibility and also assures people that you are easily approachable if they have any problems or concerns during their purchase process
Building an e-shop is not enough to succeed. Instead, always focus on the heart you put into your business. If you need to know more about conversion optimization for e-commerce, or if you want to view the full presentation, you can watch the webinar here.