Among the most common terms you will see in online marketing includes A/B Testing and Landing pages. And in this infographic, provided to us by Invesp, they talk about how to use A/B testing, specifically for your landing page. The infographic explains how to use A/B testing on your landing page for the benefit of your website. A/B Testing is testing elements of a page using two (A and B) variants to see what works, and what does not work. Usually variant A is what is already being used, with variant B being the alternative. This is among the most effective tests that lets you know if what you are doing is working or not, and more importantly, what works better. Using this on a landing page will simply let you know what (elements of a) landing page will work the best for your target audience.
Aside from providing you with a guide on how to test your landing pages, the infographic also provides several informative insights such as:
- How A/B Testing will Work
- What Multivariate Testing is
- Multivariate Testing vs A/B Testing
- Steps on Achieving a Successful Campaign
- Testing Mistakes to Avoid
When building a website, one of the first things you should do in your initial marketing is to make sure that your landing page works. And one of the best ways to know if your landing page is working or not, is through A/B Testing. This gives you an idea of what works in your landing page, and what you should change. It also gives you an idea on how to build and layout the rest of your website. This infographic is a guide on exactly how to do that.