Infographic: How to Optimize your Landing Pages

Infographic: How to Optimize your Landing Pages

Lemuel Galpo
Written by Lemuel Galpo
March 9, 2015

In this infographic, Invesp shows us the steps to take to optimize our landing pages. Landing pages are the first pages that you see when you enter a website. It serves as the welcome page and produces the first impression of the entire website. This is the primary reason why it is important to know optimize, or make the most, of your landing pages. Most customers are either won or lost on those few seconds that they spend on your landing page. During that window, they can either check out the other pages in your website, or leave. In A/B testing software” href=””>conversion marketing, there is nothing more important than convincing people to stay in your website and explore.

Aside from showing us how to optimize your landing pages, the infographic also shares with us interesting insights such as:

  • Why you should Optimize your Landing Pages
  • How to enhance Customer Experience
  • Parts of your Landing Page to Optimize
  • What your page must have for your customers
  • Top Mistakes in making Landing Pages

Landing page optimization is one of the most important aspects of conversion marketing. It is the first and most important step in converting casual visitors into paying customers. There are many ways you can win your customers over, but if you do not get them past the first page, then it gets harder and harder each time. It is not even about making the sale with landing pages. It is about getting them more interested in your service/product, and getting them to other pages in your website.



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Originally published March 09, 2015 - Updated March 08, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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