Infographic: How to Optimize a Landing Page

Written by Lemuel Galpo

December 23, 2014

In this infographic, QuickSprout shows us the steps on how to optimize your website’s landing page. Landing pages are the part of a website that first welcomes the visitors. It is the initial page that most users get to see when entering a website. It sets the first impression of that site, and it will determine whether or not a visitor will be interested in the website or not. Because of this, optimizing the landing page can be one of the most important marketing moves of a website owner. You may have an amazing website, but if your landing page is not that impressive, users will be more likely to leave before they even have a chance to explore your other pages.

The infographic is very informative on what is needed to optimize your landing page, but it also provides useful insights about landing pages and online marketing and optimization. You can gather useful information such as:

Conversion and Optimization definitions
Elements of High Converting Landing Pages
How to Maximize SEO and Usability
A/B Testing and Multivariate Testing
Measuring ROI

Getting people to visit your website is just the fist step in optimizing your online business. The next, and probably most important step, is to convert these visitors into paying customers. One of the best ways to do this is to make sure that you landing page is fully optimized.