Logo Snap has come up with this great infographic on the elements of a compelling landing page. The landing page is one of the most important parts of a website. It is essentially the first thing that visitors see when they visit your website. It provides the first impression. One of the key roles of a landing page is to convert a visitor into a customer. In other words, its role is to entice each visitor into exploring the rest of the website or making a purchase. This can be done through several ways, including having a compelling landing page.
The inforgraphic contains several insights and facts about building a compelling landing page, including:
- What is relevant
- Using friendly navigation
- How to layout your page
- Balance of images and content
- How to portray confidence
Landing pages are where most visitors decide whether or not they are interested in a website’s service/product. This is essential in converting customers, and website owners should not underestimate the value of a good landing page.