Infographic: Elements of a Compelling Landing Page

Infographic: Elements of a Compelling Landing Page

Lemuel Galpo
Written by Lemuel Galpo
November 19, 2014

Logo Snap has come up with this great infographic on the elements of a compelling landing page. The landing page is one of the most important parts of a website. It is essentially the first thing that visitors see when they visit your website. It provides the first impression. One of the key roles of a landing page is to convert a visitor into a customer. In other words, its role is to entice each visitor into exploring the rest of the website or making a purchase. This can be done through several ways, including having a compelling landing page.

The inforgraphic contains several insights and facts about building a compelling landing page, including:

  • What is relevant
  • Using friendly navigation
  • How to layout your page
  • Balance of images and content
  • How to portray confidence
  • Presentation

Landing pages are where most visitors decide whether or not they are interested in a website’s service/product. This is essential in converting customers, and website owners should not underestimate the value of a good landing page.

Compelling Landing Page

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Originally published November 19, 2014 - Updated November 16, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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