Infographic: The Anatomy of a Perfect Landing Page

Infographic: The Anatomy of a Perfect Landing Page

Lemuel Galpo
Written by Lemuel Galpo
March 23, 2015

This infographic, provided to us by KISSmetrics, shows us the anatomy of the perfect landing page. A landing page is the page that visitors first see when they enter a website. It is the page that provides the first impression of your entire website. Landing pages are important because it is the first interaction of the website and the visitor. It is also one of the most important elements in converting casual visitors into paying customers. That is why building the perfect landing page is very important to the marketing campaign of each website.

Aside from showing you the anatomy of the perfect landing page, there are also several useful insights and information, such as:

  • The Right Headline
  • Colors of the Landing Page
  • Images an Copy of the Landing Page
  • Keeping it above the Fold
  • Trust Indicators
  • Using Strong Calls to Action

The landing page is considered to be the prime real estate for marketing. It is where most of the conversion is made. You can either convince the visitor to stay and check out the other pages of your website, or you lose them entirely. This is why it is so important for so many marketers to get the right landing page, or even the perfect landing page. Now, every landing page is different. There can be differences in design, and in images and copy. But the anatomy of a landing page has to be built a certain way for it to be effective.

Anatomy Landing Page

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Originally published March 23, 2015 - Updated September 28, 2018
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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