In this infographic, Unbounce has shared with us this unique recipe for creating the perfect landing page. Landing pages are the first page that a visitor sees when that visitor enters or lands on a website. While most websites use their actual home pages as landing pages, there are also websites that have a specific page for accepting new or returning visitors. Landing pages are important because it is the first page that people see. It gives the first impression of the entire website and dictates how each visitor will remember the website. Landing pages are also important in converting visitors into paying customers. This infographic features the recipe for creating the best possible landing page, including the ingredients, and a step by step guide on how to “cook” it all together.
Aside from the recipe, readers can also gain useful information about landing pages and how it is made from this infographic. Information such as:
- Ingredients for what every Landing Page should have
- Examples of good or bad Landing Page elements
- Do’s and Don’ts for mixing Landing Page parts
- The Benefits and Context of each “ingredient”
- What to do after (A/B Testing, Lead ins)
Most of the pages that we visit on the internet are pages that we have already gone to, and that have convinced us that they are worth returning to. You may not have been aware of it at the time, but this is mostly because of their landing pages. When you first landed on a website, a part of you had already made the decision on whether or not you wanted to explore more, or if you would be returning to that website. Such decisions, although made in a few seconds, are heavily influenced by the way a landing page is prepared and made. This infographic shows us how creating the perfect landing page is very important, because much like the perfect meal, experiencing it once will have you coming back for more.