Ways to Grow Your Business Online

Ways to Grow Your Business Online

Are you looking to growing your business online? The words eCommerce conversion rate optimization has recently become popular between online marketers. However, majority of online marketers are just familiar with the idea of conversion rate optimization, but they do not understand how to apply it, or retrieve the information. With proper knowledge of conversion sales, you could double or even triple your profit margin within the next 60-90 days. 
According to Bradley Long’s recent webinar with Convert Academy, you may have a beautiful website platform, but it does not make sales or convert your online visitors into paying customers. If this is the case, you might not get the success you are expecting. In other words, this is not a business; it is like running a charitable business. Long has much experience with this with this as a specialist in the Conversion Rate Academy. It does not matter if the traffic your business is receiving is heavy, but you cannot make a sale or boost the profit margin if you cannot convert the traffic into paying customers.

How to Convert your Visitors to Paying Customers?

If you want to grow your business by turning your visitors into paying customers, the following points are helpful. Moreover, you can do this without paying any extra cash on traffic banners or advertisement. This short article will help you turn your traffic into a new customer and how to do conversion rate optimization the right way.

In terms of conversion optimization, one thing remains to be true.

[Tweet “Boost your conversions and you will increase your profits. One of the best ways that you can do this is through tests.”]

These tests will give you detailed information about your business, potential clients and even your current customers. And this can show you the changes that you have to make to improve your website.

It was also observed that with struggling stores, it showed that, many of them increased their conversions by more than 1/5 through a single split test. This information is an incredible mark. Remember, an increase in conversion is translated as an increase in profits to your business. A majority of eCommerce marketers will confirm this.

The Biggest Challenges eCommerce Marketers are Facing Today

There are many challenges that an eCommerce marketer face today. However, we will concentrate on the biggest 3 challenges.

  • Squeezed margins: This challenge is one of the biggest challenges most marketers face. Moreover, it is from not only competitors, but customers as well. A very experienced eCommerce marketer will try to find a great way to increase their margins in order to directly increase profits.
  • Increasing traffic to the website: Increasing traffic to a website has become a challenging task for many marketers today. The reason behind this information is that; Google and other search engines create new terms and conditions that govern the way a website should be optimized almost each and every day. This challenge has made SEO a challenging task.
  • Conversion rate optimization: The Conversion rate optimization is another challenging task that many face. This technique has made the majority of marketers actually seek for other ways to increase their income by other means, apart from increasing traffic.

According to a statistics from Bradley Long’s webinar, he showed that many marketers try this method, but to little or no success. Therefore, the question is; are you doing conversion optimization right?

What other challenges you face in eCommerce that you think need to be addresses? Let us know in the comments below.

Ways to Grow Your Online eCommerce Business

Originally published January 20, 2015 - Updated January 04, 2018
Dennis van der Heijden
Co-founder and CEO of Convert.com, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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