In online marketing, it is important for every business owner to know what to do with all the data they have about their product/service. Most companies are not aware of this, and very often they don’t know what to do with all the information. This information should be used to achieve your business goals. And while it can be daunting to know about all the possible information in your website, you should also know the important facts that can use.
In a recent podcast, Creative Thirst‘s Bobby Hewitt, along with Convert shared with us insights on the importance of measuring data in determining whether a website is working or not. How do you know your website is working? According to Bobby, if you’re not using web analytics to continuously learn and improve your website results then you’re running your marketing campaigns with a bag over your head.
According to an article by Theresa Bucci;
How do you know if your website is effective? Easy, measure. Data from your Google analytics account can be the best indicator to whether or not your online efforts are working well for you. What you measure should ultimately be based on the goals you have set for your organization.
Develop A Plan Using Your Data
You can always start by knowing the data that you have on your products, then looking for specific data that you can use, or that you can use to increase your visitors. This way, the important facts can be used for increasing possible customers. Information comes in different forms such as:
- Unique Visits
- Page Views
- Top Exit Pages
As a business owner, you need to develop a strategy or a plan that would help you achieve your goals. It is important to accomplish positive results by using your data properly. Have you heard about Key Performance Indicators or KPI before? Well, these indicators will help you see the current state of your business’s website.
There are different sets of KPI’s for every business. The KPI’s you are looking for should allow you to see how to improve your business is. They are able to measure the current state of your website according to the goals you are trying to achieve. So, as the time goes by, you need to keep the improvement process going if you want to make some positive changes. Every business owner must know that in order to achieve the desired goals, you have to make constant improvements. When we say improvements, we mean that the internet strategy should constantly change and adapt.
If you don’t change your web design from time to time, it will become boring to your visitors and you’ll probably start losing your customers one by one. Web design is much more important than you think. If you think that once you create a website and write a word or two about your products is enough, then you are wrong. Owning a website based on your business is something that should be improved constantly. The persuasive design is the best influence on visitors that keeps motivating them to visit your site, which can then lead to better conversion.
Make sure that the content posted on your website is persuasive enough to influence your visitors and motivate them to take the next step. Persuasion shouldn’t be considered as forcing someone to do something. It is a form of expression that is able to convince the audience on the accuracy of certain facts. This is the best way to bring your customers closer to you and make them perform the action that would meet your expectations.