How Long Does Your Site Take To Load?

How Long Does Your Site Take To Load?

One of the things you need to do before you start A/B testing is to ensure that your website speed is running at optimal conditions. Site speed matter when it comes to running an online business. If you website runs slow speeds, it can turn off potential buyers in just a matter of seconds. The World Wide Web is so big that if your website is not good enough, there are hundreds more websites that will. All it takes is a few seconds of lag to lose your customers.

In a recent webinar hosted by A/B testing software” href=””>Convert, Yottaa‘s conversion marketing specialist – Lucy Orloski – conveys the impact of site speed in conversion, user engagement, and revenue. In other words, they conveyed the importance of having a fast site so you can have paying customers to keep your business profitable. Conversion is one of the most important aspects of internet marketing. It is turning casual traffic or visitors into paying customers. For more information, you can watch the entire webinar here.

Loading Time

Lucy Orloski has been doing conversion marketing for about 8 years now. In the past, she’s worked in large-scale SEM, and spent three and a half years at HubSpot. Today though, she’s working with Yottaa to help businesses speed up their websites, increase conversion, user engagement and revenue. Yottaa’s primary product is user engagement styles, a cloud system that helps speed up sites to increase the aforementioned functions. Their list of customers branch from all verticals but particularly are from the e-commerce and financial service sectors.

[Tweet “Around 60% of all users will only wait 6-10 seconds for a page to load before leaving”]

Test Your Site Speed

How long does it take for your website to load? If you check out this website, it can give you details of how fast your own site really is. You can take the URL of your site, the homepage or any interior page, and test its speeds. Websitetest will then sync for a little bit, after which it will give you details into how fast your site is plus other relevant additional data that can help you with your conversion. According to KISSmetrics’ Sean Work,

Every second counts. Loading time is a major contributing factor to page abandonment. The average user has no patience for a page that takes too long to load, and justifiably so.

So much data has shown us that loading speed has a direct impact on your marketing and conversion rates. You can check more about how load speed affects conversion through Neil Patel’s infographic – How Loading Time Affects Your Bottom Line.

Speed Up Your Response Time

There are several means of making sure that your visitors are converted, but you have to have them stay in your website first, at least for more than 10 seconds. If you lose them during the loading time, then the battle is lost even before it starts. During the presentation, attendants were asked to test their site speeds and here’s the feedback score:

  • 75% had their sites loading within 3-5 seconds
  • 15% fell into the 6-10 second bracket
  • 10% had sites taking 10 or more seconds to load.

Lucy pointed out that most sites across the Internet are in the 6-10 range, an issue that plays a big part in influencing conversion rate as well as user engagement and revenue. The lower the amount of time taken to load, the better chances you have of optimizing conversion. And with that, I leave you with a tool you can test your site load speed with. If you need to optimize your page, Convert and Yotta are great tools to get you started. For more information about loading speed, you can watch the entire webinar here.

Originally published March 23, 2015 - Updated September 28, 2018
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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