Give your Website an International Feel with This New Feature of WP Engine

Give your Website an International Feel with This New Feature of WP Engine

Lemuel Galpo
Written by Lemuel Galpo
March 20, 2015

Here is an interesting piece of technology for a WordPress hosted sites on WP Engine. It gives users the ability to personalize by country, which is a wonderful feature. Even though personalization costs, at most 200ms, it is now wonderfully done now in the WP Engine infrastructure, and we here at Convert will definitely play with its many possibilities. Is 2015 the year for personalization? Hmmm, we definitely think so…

We are clients of WP Engine and they wrote an interesting article recently. It is about about WP Engine GeoIP is that it integrates with the EverCache system for scale. This allows you to do a lot of really great things, such as:


  • Create a personal user experience by showing content especially useful to visitors in a certain location
  • Maintain website speed and performance by eliminating both the need for third-party plugins and the need to exempt pages from caching if using GeoIP
  • Comply with regional legal regulations by having an experience just for that geography. For example, you could show the required cookies notice in the UK but not have that degraded experience shown in the U.S.

With GeoIP, server-side IP-based geographic look-up has never been simpler. Just install the plugin and get immediate access to country, region and city for any visitor on any page of your site. You no longer have to worry about page caches, client-side implementations or third-party web services. —Matthew Hogg, Blue Ant Media

Please read the the full article on WP Engine.

Originally published March 20, 2015 - Updated October 26, 2017
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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