In their recent infographic, Feldman Creative has shared with us the 11 leading website conversion killers. In the world of online businesses, conversion (or turning visitors or traffic into paying customers) has been one of the most innovative and effective means of internet marketing. But while most business websites now use this marketing technique, there are still web owners that do not know how to use conversion correctly. Most website still feature elements that hinder, or even stop, conversion. What this infographic shows are the 11 top conversion killers found in websites.
Aside from showing you the top website conversion killers, the infographic is also chock full of useful information and insights in areas such as:
- Conversions Aversion
- Keyword Disconnect
- Industry Jargon
- Social Proof
- Customer Interaction
- Calls to Action
Conversion Optimization works both ways. There are techniques and elements that can help transform visitors into paying customers, but there are also elements that can quickly turn potential paying customers into casual visitors. When running this kind of marketing campaign, you must be aware, not only of what can be helpful to your conversion, but also to the elements that can hurt or stop it.