Our friends over at Unbounce have shared this great infographic on how to use PPC Landing Pages for Higher Conversions and Lower Cost-per-click. PPC (Pay-per-click) is a great way for online marketers to connect to their customers by giving them free and easy access to their purchasable products/services. But website owners have to be careful when placing PPC on their landing pages. Too aggresive, and visitors might feel crowded and pushed, and they will eventully leave. Too timid, and the customers might lose interest and move on. Thankfully, this infographic shows you the right way to use PPC Landing pages, and how to avoid the wrong way of applying this tactic.
Aside from featuring strong list of do’s and don’ts, the infographic also contains very useful information such as:
- Low-High Quality Score
- Ad Rank and Bounce Rates
- Conversion Rates
- Click through page conversion
- Lead Captures and Confirmation Pages
In marketing, there is a fine line between being confident and aggressive, and being pushy and obtrusive. Marketers must make sure that they are able to strongly portray their product or service on the landing page, without scaring off visitors with too much information or insistence. Learning how to properly use PPC Landing Pages is one of the best ways of doing this.