Many of our clients at Convert Experiments have tested why visitors are not sharing you on social networks, and to this date, it seems to be one of the more popular experiments on eCommerce product pages. We cannot emphasize enough about the negative impact that social buttons that have little likes and shares have on the confidence levels of the shopper and in general. There is also the distraction of extra buttons on the buyers flow through your pages. If you think you need less or more, the test it!
In an article we published in LinkedIn Pulse, we talked about how social networking buttons are used in most pages, and how it can help or hinder your marketing campaign. As we stated on the article:
When you include your social buttons – Twitter, Facebook, Google+ etc – on the landing page before an action has been taken, visitors may as well ignore them and divert their attention to the pictures of their loved ones on the social networks or talk to friends on Twitter. This is because you first need to capture their attention before you start asking them to like or follow you. Experience has shown that only engaged persons are going to be harassed into sharing your pages.