Infographic: How Your Sales Messaging Affects Conversion Rates

Infographic: How Your Sales Messaging Affects Conversion Rates

Lemuel Galpo
Written by Lemuel Galpo
February 24, 2015

The folks over at ZippyCart have provided us with this great infographic on how our sales messaging can affect our conversion rates. Sales messages are the messages or statements that marketers make for prospects to buy (or buy into) your service or product. Conversion Rate is the rate of converting casual visitors or traffic into paying customers. You can see by these definitions why sales messages directly affect your websites’ conversion rates. The better your sales messages, the higher your rates will be.

Aside from showing us how it affects Conversion Rates, this infographic also displays insightful information about sales messages as it is used in eCommerce, including:

  • Sales Messaging Statistics
  • Average Ratio of Sales Messaging to Conversion Rates
  • Conversion Rates and Buttons
  • Text vs Graphics
  • Intellectual vs Emotional Sales Messaging

Sales Messaging is not just the copy or text found in your website. It is the official message that your website brings into the market to attract more converted customers. Marketers have to keep in mind how these messages can directly affect the Conversion Rate of their eCommerce website. Sales messaging can be a valuable tool to help you increase your rates, or it can hinder your marketing campaign and hinder your conversion rates.

Sales Messaging CRO

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Originally published February 24, 2015 - Updated August 22, 2016
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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