Infographic: What Works and What Doesn’t: Facts about Conversion Rates

Infographic: What Works and What Doesn’t: Facts about Conversion Rates

Lemuel Galpo
Written by Lemuel Galpo
January 14, 2015

On their latest infographic, Dynamic Search has shared with us Facts about Conversion Rates, what Works and what Doesn’t. Website conversion rate is the rate in which a website converts traffic (people who visit their website) into paying customers. Online marketers now user CRO, or conversion rate optimization, to improve their conversion rates. But not all optimization and marketing strategies work. This infographic tackles the important facts about conversion rates and what works (and doesn’t work) for online marketing.

Aside from learning what works and what does not work, the infographic also contains informative insights about CRO, such as:

  • Proper Sales Messaging
  • Conversion Rate Statistics
  • Steps to a High Converting Order Button
  • Effectiveness of “Trust Badges”
  • Social Networking Impact

While Conversion Rate Optimization is one of the most important aspects of online marketing, you can still get it wrong. There are some aspects of CRO that can actually hinder your marketing if it is handled incorrectly. This makes it important to know what works and what does not work. It is also important to know how to use CRO properly, and to not simply apply the most common or latest techniques to your website marketing campaign. Knowing what works and what doesn’t work can also help you make the most of your CRO marketing.

Facts CRO

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Originally published January 14, 2015 - Updated September 06, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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