[Infographic] How to Use Conversion Optimization to Battle Shopping Cart Abandonment

[Infographic] How to Use Conversion Optimization to Battle Shopping Cart Abandonment

Lemuel Galpo
Written by Lemuel Galpo
July 3, 2015

The folks over at Conversion Voodoo have given us this great infographic on how to use Conversion Optimization to stop Shopping Cart Abandonment in our websites. Conversion optimization is a technique used to make sure that the casual visitors of your website are converted into paying customers. Shopping cart abandonment occurs when a customer chooses what to purchase and places them in their cart, but then at some point during the process they change their mind and abandon their carts altogether or choose not to purchase anything at all. Using Conversion Optimization is a great way of making sure that they follow through with their purchases in their carts.

Aside from learning how to use Conversion for shopping cart abandonment, you can also learn several insights and information from this infographic including:

  • Abandonment Rates for eCommerce Sites
  • Shoppers vs Browsers Statistics
  • Alternate Solutions for Shopping Cart Abandonment
  • Optimizing the Checkout Process
  • Account Process Optimization
  • Shipping Time Efficiency

When it comes to marketing, conversion optimization is one of the best ways to get more visitors to commit at paying customers. But converting them to buy is not a sure way of getting the profit. You may be able to get them to the purchase pages, but you can still lose them with your checkout process. It may not seem like much, but your shopping cart abandonment rates can hinder your business significantly. This is why it is important to know how to use conversion for your visitors, not only to get them to click the Calls to Action, but also to help guide them through the entire process, including purchasing the items in their shopping carts.

CRO cart abandonment

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Originally published July 03, 2015 - Updated September 17, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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