The New Face of Social Shopping

The New Face of Social Shopping

Lemuel Galpo
Written by Lemuel Galpo
April 27, 2015

We can all agree that at some point in our online lives, we have all enjoyed sitting at home, browsing through some online shops, and eventually buying things from the internet. We have all experienced the joy of not having  to go to the store and wait in endless lines just to buy that one thing you’ve been eyeing all week. Although online shopping is a relatively new form of business, almost all online businesses take advantage of it. But it has since evolved into something else.

In this podcast hosted by Bobby Hewitt – CEO and owner of Creative Thirst, he shows how A/B testing software” href=”” target=”_blank”>Convert feels about the importance of social media in running an online business. Social media is fast becoming one of the staples in any online marketing and advertising campaign. While not everyone online has access to online shops and directories, almost everyone on the internet has at least one social networking account.

The New Face of Social Shopping

Our conversion rate expert Bobby Hewitt from Creative Thirst says: ‘’having brought the store to people, amplifies it even further. If your friends reply to this post with a comment or a like, click is a win. I’m sorry. If your friends reply to this with a comment or they clicked the like button as a way to support your comment, this wouldn’t be possible on the Best Buy website only in a social space where you’re interacting with your friends can this persuasive principle be fully leveraged. ‘’

[Tweet “Take advantage of the technological innovations and create a personalized paradise for every shopper.”]

Socializing Your Products

The Best Buy brand is a good example to understand the importance of social shopping. They have such a great marketing strategy that will persuade people to buy their products. When you click the button buy it doesn’t immediately take you to purchase the product. You still have the time to think about it carefully and decide what to do next. There are lots of people who only visit their website to find some opinions about a certain product.

Opinions and reviews from people who already bought and used the product are extremely important. It is additional information that will have a huge impact on a customer’s decision whether to buy the product or not. Many people change their opinions about a certain product because of the positive or negative reviews. What else could you do except buy and share products?

  • Get some advice
  • Read product’s reviews
  • Make your final purchasing decision

New Face of Shopping

There is a ‘’get advice’’ button for everyone who wants to read something more about a certain product. According to Mumbrella:

‘’Up until 10 years, ago, shopping was a special occasion. Now, thanks to the ease of technology, it doesn’t feel as magical as it used to. Where in the 1950s and ’60s, we would dress up to go shopping, the future looks positively scientific – shopping is becoming a lot less emotional and a lot more technical. The Truth About Shopping study found that 52 per cent of people think shopping is too impersonal these days, while 71 per cent worry about the amount of information online stores know about them.’’

You don’t have to ask your friends if they are familiar with a certain product. Simply open the social media and you will find everything you need. All the reviews that are available for every user will influence your final purchase decision. As a business owner the main thing you need to care about is to have a quality product. Once you have that, customers will keep coming back, and even better, they will spread the news about you through social media.

Originally published April 27, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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