Shopping with Buttons

Shopping with Buttons

Lemuel Galpo
Written by Lemuel Galpo
May 21, 2015

The influence that social media has on shopping is huge. Almost every internet user has purchased at least one item from shops online. It is safe to use and people love it because they don’t have to go to the store to buy things they need. The influence of social online shopping is illustrated with two simple buttons. A ‘share’ button and a ‘get advice’ button. Under each individual product listing from the search those two buttons appear. These features, or buttons, have done a lot in helping online shoppers.

Now, the bevy of informational resources available to consumers (are available) at the click of a button…

Bobby Hewitt hosted a series of podcasts for Creative Thirst and Convert, where he tackled a lot of factors that can influence conversion rate. In one of these podcasts, he tackles the new face of social shopping and how we can optimize our websites to cope with the ever shifting landscape of online marketing.

Gone are the days when the extent of “social shopping” was making a quick call to Dad or sending a quick text to a friend for product purchasing advice. Now, with the bevy of informational resources available to consumers at the click of a button, as well as the mass availability and versatility of smartphones and other mobile devices, shopping is becoming more social than ever before. – Millenials: The Social Shopping Generation

Shopping with Buttons

The ‘’Buy’’ and ‘’Share’’ Buttons

(Social Buttons) are a good way for everyone to tell their own personal opinion and for future buyers to get an idea about the product

These two buttons appear when a customer wants to buy something. The share button appears along with a picture of the product and a link of the site he can buy it from. They also have the possibility to share their opinion on Facebook so that their friends can see it. This is a good way for everyone to tell their own personal opinion and for future buyers to get an idea about the product. They can also write everything they want to say; whether it is positive or negative. Then their friends can see your customer’s ratings and may influence the customer by giving them their own opinion on the product.

This is such a big thing for the online world. With these awesome buttons you can:

  • Influence social media
  • Control the buying process
  • Provide your customer an option to give an honest opinion and rating

Is The Product Good Enough For The Customer

Advertisements can no longer force us to buy something without checking it first.

Being able to control the whole buying process is the best experience a customer could have. Advertisements can no longer force us to buy something without checking it first. If a customer likes something he sees on a form of an advertisement and want to purchase it, there is a possibility he will read about it. There will be hundreds and hundreds of different reviews; some of them positive and some of them not. But the final decision is up to the customer. They are the ones to judge if you product or service is good enough for them.

[Tweet “Digital marketers consider Social Media Engagement at the same level of importance as Content Marketing”]

Social Buttons Affect Conversion Rate

Of course you will undoubtedly know how persuasive this can method can be. The power of the share button is huge. It has the ability to directly impact peoples’ minds. So take advantage of the sharing options and have your customers share their opinions publicly on social networking. This will motivate other people to buy your products. It will persuade them a lot more than you probably think. If you want to know more about how to improve your conversion rate, you can visit us at A/B testing software” href=”” target=”_blank”>Convert.

Originally published May 21, 2015 - Updated April 15, 2019
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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