[Infographic] How to Optimize Contact Forms for Conversions

[Infographic] How to Optimize Contact Forms for Conversions

Lemuel Galpo
Written by Lemuel Galpo
May 20, 2015

This infographic, which was presented to us by Quick Sprout, talks about how to optimize our website’s contact forms for peak conversions. We’ve all had dealings with online contact forms. These are usually forms located on web pages that lets customers or visitors fill out a form in order to receive information from the website. What most marketers don’t realize is that, while contact forms are a great way to communicate with your customers, most of these forms turn off a lot of potential visitors. But there is a way to turn your weakness into a strength and transform these contact forms into effective conversion pages.

Aside from teaching us how to optimize our contact forms, we can learn a lot from this infographic, including:

  • Anatomy of a Converting Contact Form
  • Necessary Fields on the Form
  • Fixation and Eye Tracking on Contact Forms
  • The right “Submit” button
  • Field Labeling
  • A/B Testing for Contact Forms

Conversion Optimization is not just about getting your customers hooked the moment they enter your website. While this is one of the best ways, you will not be able to catch all the visitors on the landing page. This is why conversion optimization should be applied to all the pages on your website, including your contact form page. This way, you still have a chance to convert the visitors that get through the net. Contact forms are usually there for customers that want to learn more, and receive more information. You should make this process as easy and as hassle-free for your customers to encourage more people to sign up, and increase your website’s overall conversion.


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Originally published May 20, 2015 - Updated November 27, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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