This infographic, presented to us by KISSmetrics, shows us the 9 steps that we can take to get better conversions for our website. Conversion is an online marketing technique used to turn (or convert) casual visitors, or casual traffic, into paying customers. The infographic shows us each of the steps, how to use them, and how it helps us to increase our conversion rate. Most of the steps here are also used in CRO marketing, or conversion rate optimization marketing.
Aside from showing us the 9 steps, we can also learn a lot from this infographic, including:
- CRE Methodology (conversion rate experts)
- Marketing Strategy
- Understanding Traffic
- Understanding converting Visitors
- Studying your Marketplace
- Designing Experimental Web Pages
Conversion is one of the most important aspects of online marketing. Since there is no direct contact between the users and the website owners, marketers can use conversion to maximize the available means to communicate and connect with each visitor, and convert them into paying customers. In today’s competitive market, it is not enough to simply have high traffic rates and numbers. Conversion is one of the best ways we can make sure that the traffic is converted into profits.