See How CRO Can Help You Kick Your Competitions eCommerce Ass

See How CRO Can Help You Kick Your Competitions eCommerce Ass

Dennis van der Heijden
February 11, 2015

The aim of any eCommerce marketer is to ensure a website is receiving profits. However, this is not an easy task to achieve. Moreover, it is their duty to ensure they maximize profit increase. For all these reasons it’s important to learn more about conversion rate optimization and how you can use it to maximize your profits. Since historically traffic was the big deal, SEO and Social… but now you master these channels and use paid traffic you start seeing the actual cost of it all and realize that when your conversion rate double all your traffic efforts become half the cost as well.

Learning about conversion rate optimization is giving your social, SEO and PPC efforts a boost to you can outbid, your competition and run content campaigns at reduced rates.

Through a webinar hosted by Convert with guest – Conversion Rate Academy’s Bradley Long, you will receive detailed information on the topic of CRO. If you want to view the full webinar, you can watch its entirety here. But what makes CRO so important? First and foremost, you have to ask yourself, is it beneficial to understand and highlight what conversion rate optimization (CRO) is?

Importance CRO

What is CRO?

CRO or Conversion Rate Optimization is a technique that only a few eCommerce marketers understand and use to increase profit. When we talk of conversion rate optimization, we simply mean convincing your visitor to take certain actions that you want them to take. Did you know as an eCommerce marketer, you cannot boost your profits through stock alone? A majority of struggling stores who increase their conversions report an increase in profit with a single split test. According to some examples and case studies which Bobby showed in the webinar:

[Tweet “Stores have increased their conversion by more than 17% in a single split test”]

Conversion Rate Blunders Many Marketers Make

The question is; what are the ways you could use to convert your traffic into paying customers? Well, a good marketer will first conduct a test to understand what their traffic is looking for. This can be achieved through conducting a survey. With the information received, you can now use conversion rate to make everything possible. Some of the tactics you could use include:

  • Making them Signing up to news letters
  • Making them to log in
  • Having them follow you on social media
  • Having them invite someone new

There are many reasons why conversion optimization is one the best marketing techniques. As an eCommerce marketer, it is best to understand why you need it and how to apply it. With it, frequently, when marketers target a pocket of customers that has shown spectacular lift in an ad campaign, they belatedly discover their behavior is not consistent. Online marketing response rates fluctuate widely from hour to hour, segment to segment and offer to offer.

According to Qualaroo’s Begginer’s Guide to CRO,

Conversion rate optimization is a structured and systematic approach to improving the performance of your website. It is informed by insights—specifically, analytics and user feedback. And, defined by your website’s unique objectives and needs (KPIs). It also means making the most out of the traffic you already have.

Three Prerequisites for Doubling

Doubling is a term used in eCommerce that means literally doubling the results that you usually get with your previous online marketing. It may seem difficult to double what you are getting, but with Conversion Rate Optimization, it can be achieved. With conversion rate, you can also achieve the following improvements;

  • Fixing usability issues
  • Counter sales objections
  • You can do a test that do both

Indeed, in Bradley Long’s webinar, he has showed all this information in detail. The more we understand CRO, the more we can use it in our online marketing. If you want to find out more about this, you can watch the complete webinar here.

Originally published February 11, 2015 - Updated April 15, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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