An online visitor keeps on browsing a website as far as he or she feels amazed with the overall design. The factors that define user experience (UX) may differ between different industries and competitive markets.
The stores that are competing for higher brands have to facilitate their customers with extra features, whereas businesses in a low competitive industry may initially ignore to invest time and money in modifying the web design to enhance user experience. For example, the fashion industry is flooded with more online stores, which means the consumers are likely to evaluate the website in microseconds and explore the rest of the retailers.
Usually, a user has to experience the browsing of an online store or business website by the ease and comfort of finding products, services or content based pages to grab as much information as possible. Primarily, it covers readability, navigation, accessibility, understandability and system performance, whereas the web development and designing seems to be a dominating factor as it addresses the rest of the issues.
What is a UX design?
A User Experience Design is about improving visitors’ satisfaction by creating ease and comfort. A design that is simply terrific to compel the users to continue browsing the products and services, and asking general as well as product specific queries.
The importance of an enhanced UX design
A UX design is a core feature of user experience, as it let the customers enjoy pleasure while exploring different sections of a website. It has a higher impact on the user behavior rather than the usage of color alone.
The design of a web page includes the text, images, videos, colors, typography and the white space between the header, title, and subheadings. An effective design recognizes the elements to place them in a logical order for creating an appealing and mesmerizing look.
Quick tips for conversion optimization through UX Design
A UX design is recognized by the level of ease and understanding set forth for the end consumer. Here are some of the useful tips you can apply to your website design for enhancing the user experience and achieve revenue targets.
Mobile friendliness – Responsiveness
According to a new research, around 87% of internet users own a smartphone and use it for browsing their favorite brands, products, services, business pages, and blogs. Would you like to miss such a huge audience because of a nonresponsive design?
To be able to compete in your industry, you will have to follow the changing trends and set high-quality standards for the convenience of users. The first step to achieve this is making your website mobile friendly. You will continue serving more and more customers when the design automatically adjusts according to the varying screen sizes.
Make your website scannable
A simple technique is to enable your readers to easily read and scan the content on your website. The online users evaluate website with the way it looks. Some of the websites are designed to cheat the robots to achieve a higher ranking but fail to address human experience in the appearance.
Generally, the online users are subject to scan a web page rather than reading every bit of it. They have the scarcity of time and resources, so they want to grab more information in a limit time. So, to enhance their user experience, the design needs to display content in logical and human readable order.
Another fact for humanizing a web design is to inject colors and content that appeals the emotions of the readers. To achieve this, you will have to carry on A/B testing of a design and ask laymen to comment, whether it creates an urge for placing orders for products and services or not. A high-quality image with smiling faces and an engaging sales copy are some of the examples, in this regard.
Ease of finding pages and products
Navigation matters the most, as customers may not arrive directly to the landing pages of products and services. Suppose, if they enter your website via a home page, how easily will they find your offerings. They will have to search for relevant categories and folders to find subunits.
To relieve them in browsing through your website, evaluate the most likely visited product and content pages and bring them into the limelight so that they can get access from the home or any other landing pages.
Sitemaps also prove to be helpful in defining the structure of a business website to the users as well as search crawlers. Additionally, a search box in your web design will offer a splendorous facility for users to instantly find pages against their queries.
Adding Contact Information
Contact information is mandatory, whereas the design shall give easy access and clear visibility of the information. Displaying more than one medium for communication is often recommended e.g. email address, phone and fax number.
Adding a valid physical address makes your business an authentic and verified place for shopping, as a website without such an address seems to be doubtful and fail to gain customer trust. To make the details easily accessible, make them available in the footer of your website, so that visitors can have them regardless of the page they are surfing.
Most of the websites use a separate contact us form with a mandatory captcha for reaching the support team. It will prevent you from spamming and malicious attacks, but may be annoying for the customers. You can apply it on a test basis and remove it, if not meeting expected benefits.
The live chat is highly demanded as it offers real-time customer support, but may incur the cost of hiring agents or virtual assistants. Revise your contact us policy and check either you can afford to include and maintain a live chat feature in the design.
A user experience design is a combination of lots of factors that may result in an increased conversion rate whereas these factors are subject to specific industries. The trends i.e. live chat may be helpful in the telecom sector, but may not be fruitful for a construction company.
The above-defined tips are quite beneficial to accomplish revenue targets and admirable conversion rates, whereas you may alter according to the challenges you are facing in a specific industry.