Content marketing is an inevitable aspect of the promotional strategy for any brand, product, service,…
Tools You Can Surprisingly Still Use for Enterprise Companies
If you are managing an enterprise website or business, there are a lot of tools that just don’t live up to the stability needed for thousands of actions. Tools like Buffer, Hootsuite, Aweber, and others often can’t handle the automation and volume of tasks you send their way without a lot of help.
Fortunately, you don’t have to replace all of your favorite tools when graduating to an enterprise level website. We’ve done some research to identify several tools you can use no matter the size of your business, check them out.
Social Media Enterprise Tools
CoSchedule: This scheduling tool works for WordPress sites of all sizes. Content can be scheduled and shared to various social media accounts when it is published. The calendar feature shows you when content will be shared, and to what accounts.
Meet Edgar: This scheduling tool only works well if you have a lot of content to share. Where Buffer is a singular queue, Meet Edgar gives you an unlimited number of queues to categorize content into. From there you schedule what categories to pull content from for each time you want to post to social media.
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Analytics Enterprise Tools
Convert Experiences: Testing is one of the many important actions you need to implement on today’s websites. With enterprise level testing, that includes all of the users and tests you need, everyone at your company can get comfortable testing. Not only that, but there is an awesome Academy section of the site where well-known CRO experts share their insights, for free.
WP Google Analytics: Google Analytics is the foundational tools that just about every site uses for understanding their traffic sources and popular content. While the WordPress community offers several plugins for these same metrics, it’s best to stick with GA, and have less load on your site.
Email Marketing Tools
Active Campaign: Active Campaign is capable of handling advanced automation options. For enterprise sites, this gives your team the ability to save time on tasks, while segmenting and personalizing emails for multiple cohorts.
HubSpot: Considered an all in one tool, one thing HubSpot does very well is email and CRM. There are several options to segment, exclude, and generate new lists. Leads can easily be imported to the HubSpot CRM to make sales easy.
Enterprise Website Technologies
WordPress: Your favorite blogging software works great even on enterprise sites. Unfortunately, there are a lot of plugins you’ll want to avoid when the site has to cater to thousands of daily visitors.
Pagely, an enterprise WordPress hosting solution, suggests WordPress owners of enterprise sites “Look at the star ratings on the plugins to make sure they are highly rated.” Another tip is to only use those that are regularly updated.
[Tweet “B2B tools for businesses of all sizes @CoSchedule @Convert @HubSpot @Pagely @ahrefs by @MaryGreenCNY”]
Search Marketing Tools
Custom Meta Data Manager: A WordPress plugin that allows you to add the proper meta data to all of your pages and blog posts. This plugin doesn’t bog down your site and can be used no matter how large the site is.
Ahrefs: No matter the size of your site, you have to make sure your site is optimized, you are building links, and no one is directing poor quality links at your site. Ahrefs has a dashboard that allows you to do all of this.
Publish This: Content marketing gets difficult when you have a lot of content to write. Publish This will help you come up with content ideas, and publish great content to your site, it even works with WordPress.
Edit Flow or Editorial Calendar: For successful, you absolutely must have an editorial calendar or process. There are several tools you can use for this, some companies use a spreadsheet, but as more people are participating on your blog, or multiple teams, you’ll need a sophisticated tool to help you. If you are using WordPress, these plugins are a perfect selection.
Today there are over 3000 marketing technologies, and this number is only going to grow. Luckily, there are several options that are available for both small and large businesses. Over the coming years, you’ll see more of these tools, and a more seamless transition from small business toolset to enterprise level toolset. In the meantime, what tools are you using that are capable of being used on any level?