Conventional wisdom suggests that a landing page should focus on providing one path and one…
Crafting Awesome Landing Pages with Unbounce: Answering the Question ‘What’s in it for me?’
This particular article is an overview of Unbounce and briefly touches on what you need to do to get visitors to your site to complete your call to actions. In a recent webinar with Unbounce, we asked the attendees how many of them had used the Unbounce before by conducting a quick poll which found 70% of them had never really used the service before or knew about landing page design tools. As part of Convert Academy we always try to help our A/B testing software” href=”https://www.convert.com” target=”_blank”>A/B testing agencies find the best and most powerful tools, so read more on how you can use Unbounce.
What is Unbounce?
Basically, Unbounce is sort of like WYSIWYG (what you see is what you get). It has an editor onto which you just drag and drop different pieces of whatever it is you want to test thereby eliminating the need for having a coding or designing background in order to build a successful test and get better results out of your landing pages. It also offers basic reporting to gauge how your page(s) are doing from a statistical point of view. This is then integrated with multiple varieties of email and CRM programs such as Hotspot or Mailchimp.
During the presentation, Del Rio noted that over 3,000 companies use Unbounce to gauge the success of their landing pages. All these companies, he said, have a clear headline and some sort of call to action. Reason is because there has to be some kind of demonstration of what it is people are getting. It could be a product – at times with an intended result – a software or specific service.
What’s in it for me?
But one thing that you need to ensure is that there is a very clear value for the person viewing your website. You need to be answering the question ‘What’s in it for me?’ on your landing pages or any other page you want people to take an action on for that matter. Otherwise they are not going to bother investing in your product or service.
They have to know that they’ll get something valuable in return. In other words, they need to have something to act as a support element. This could be any given number of things, examples of which include: shipping, free upgrades, guarantee or warranty and so on.
Lastly, if you want some data action on the page, you need to make sure there’s only one action for them to take. Put simply, you need to ensure one action is far more apparent than anything else on the page.
Del Rio has also authored a book titled ‘User Driven Change. Give Them What They Want’ that talks about picking web traffic data and what visitors try to accomplish on your site. It’s available on Amazon for those interested. You can check out more of Del Rio and Unbounce here.