[Feature] New Experiment Summary

[Feature] New Experiment Summary

George Crewe
Written by George Crewe
April 20, 2016

Convert Experiments has just released its new “Experiment Summary” page. The Experiment Summary has been visually redesigned, making it easier and faster for our customers to configure an A/B experiment created on the platform.

What was a text only configuration page, has now improved with many contemporary visual elements and icons providing a better user experience.


This summary has been visually segmented on the different sections that an experiment can be configured. The page updates itself on real time, reflecting changes within the experiment.

[Tweet “New Summary page updates itself on real time reflecting changes within the experiment. #abtesting”]

The new Experiment Summary page is divided visually and logically in 5 sections:

1. What Section

Basic configuration settings such as changing the name, the type of experiment or editing its variations. You can choose between an Simple A/B experiment,  split URL experiment and a multivariate experiment types.

2. Site Area Section

Is where you define what pages of your website should be included in the experiment. There are multiple criteria options you can select to decide what pages should be included in the experiment such as: URL, URL with Query, Query Parameter, Page Tags and use comparison operators such as Matches Exactly, Contains, Starts With, and regular expressions.

3. Goals Section 

Is where configure the different goals of your experiment. Goals are conversions that you want to track in your test. In this section is where you can access the goal creation tool.

There are Goal Templates that you can use such as “Clicking on a Page Element”, “Visiting a Page with Certain URL”, “Submitting a Form”, and a very complete set of options for goal creation.

[Tweet “Goals are #conversions that you want to track in your test w/updated @Convert dashboard.”]

4. Audience Section

In it you are able to configure the audience to which the experiment will be shown. Convert provides you with the power of having a fine grain control over the group of visitors that should be tested on your experiment.

5. Settings Section

This section was previously known as the “Options Section”. In this section you can configure experiment duration, minimum conversion and visitors limits, and where you choose the confidence level at which your test should be considered finished.

Convert’s new Experiment Summary makes it easier and faster to use, without limiting the possibilities of your tests. If you are ready to move forward with your a/b testing and conversion optimization efforts, try Convert for free.

Originally published April 20, 2016 - Updated April 15, 2019
George Crewe
Veteran technologist always interested on the next revolution, growth hacking, customer experience, and blockchain technologies. Always looking for the next technological frontier and how it can be utilized for society's benefit.
Guest Post Form

We have brought thought leaders, influencers, visionaries and veterans to our tribe. Now it’s your turn. If you have something worthwhile to share with a large community of savvy testers, go ahead and pitch your post idea. We’re listening.



[hclightbox id='5' text='Anchor text']