Google In-Page Analytics Signal of Visual Analytics Revolution

Google In-Page Analytics Signal of Visual Analytics Revolution

How many people actually use all the features of Google Analytics. Every Small and Medium Business (SMB) has the code installed on their site, because you want to know if you actually get visitors. But what the stats actually all mean only know the people that know how to get the right stats for there business. Where can they find the funnel and goals, the correct bounce-rate, conversion rate, retention and user engagement? Ehhhh….

The Era of Visual Analytics

We entered the era of visual analytics and avoiding disturbing the IT department and take manners in our own hands with landing page tools like Performable and Unbounce and this group will also love the Google In-Page Analytics feature that came out today.

Its a very intuitive way of getting metrics that matter in a way they make meaning… as an overlay. CrazyEgg understood this several years back and it seems Google is really doing a great job getting the right metrics to the masses.

Google In-Page Analytics is a really nice feature of Google Analytics and I especially like the Full View option (explained in video below around 4:45 minutes). An intuitive way to browse your site and I see that adding a bit of color to it and you can make great heatmaps.

Google In-Page Analytics Video

What do you think of Google Analytics new In-Page Analytics and while it help getting the right metrics to the masses, comment below!

Originally published October 15, 2010 - Updated July 23, 2019
Dennis van der Heijden
Co-founder and CEO of, Dennis is a passionate community builder and out of the box thinker. He spends his time innovating to make Convert Experiences better. Learn about his journey as an entrepreneur and leader on the SaaS Club podcast.
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