Infographic: 10 Stops on the Conversion Highway

Infographic: 10 Stops on the Conversion Highway

Lemuel Galpo
Written by Lemuel Galpo
March 30, 2015

This infographic, which is presented to us by Unbounce, talks about the 10 Stops on the Conversion Highway. Conversion is a marketing term that means turning casual visitors, or casual traffic, of your website, into paying customers. Now, there are many ways for a website owner to go through conversion optimization, and this infographic shows us the stops, or processes, that we have to go through to get the most out of our Conversion. On a US Map, the first stop is in New York, with the Statue of Liberty appropriately representing the landing page, then the next stop are the highways, that represent the messages we send out from our website, and so on…

Aside from being a clever and interesting infographic, this also shows us useful information and insights about conversion including:

  • Landing Page Optimization
  • A/B Testing
  • Testimonials
  • Segmentation
  • Contact Details
  • Social Proof
  • Video and Snippets

Conversion Optimization is fast becoming one of the best marketing techniques in the internet marketing. Before, marketers used to think that page views and page visitors are the be-all and end-all of online marketing. But that is no longer that case. We have found out that it is not the visits that count, but the number of visitors that actually become paying customers that count. These visitors are what makes money for your website.

10 Stops Conversion

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Originally published March 30, 2015 - Updated March 26, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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