The people over at Alteryx have shared this great infopgraphic about Shopper Insights. Shopper Insights takes what shoppers think about when they go shopping (offline and online) and applies them to their business in order to increase leads and sales. Most shopper insight applications are based on the data collected and harnessed by observing shoppers and their behavior. This information is used to improve each shopper’s experience and entice them into making a purchase.
Among the insights that you can learn from the infographic includes:
- Usage Types
- How it affects Marketing and Merchandising
- Taking advantage of Missed Opportunities
- Industry Roadblocks
- Factors driving Shopper Insights ROI
Using Shopper Insights in your online marketing is one of the best ways to boost your website income and take advantage of readily available information to improve your business for you and your customers.