Infographic: Shopper Insights: Insider Perspectives

Infographic: Shopper Insights: Insider Perspectives

Lemuel Galpo
Written by Lemuel Galpo
October 29, 2014

The people over at Alteryx have shared this great infopgraphic about Shopper Insights. Shopper Insights takes what shoppers think about when they go shopping (offline and online) and applies them to their business in order to increase leads and sales. Most shopper insight applications are  based on the data collected and harnessed by observing shoppers and their behavior. This information is used to improve each shopper’s experience and entice them into making a purchase.

Among the insights that you can learn from the infographic includes:

  • Usage Types
  • How it affects Marketing and Merchandising
  • Taking advantage of Missed Opportunities
  • Industry Roadblocks
  • Factors driving Shopper Insights ROI

Using Shopper Insights in your online marketing is one of the best ways to boost your website income and take advantage of readily available information to improve your business for you and your customers.

Shopper Insight

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Originally published October 29, 2014 - Updated October 26, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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