Infographic: Color Matters

Infographic: Color Matters

Lemuel Galpo
Written by Lemuel Galpo
February 9, 2015

This infographic, brought to use by One Lily, demonstrates how color matters. Specifically how color that is used in websites and in web pages matters to the audience. Color schemes and themes also play a large part on whether or not your brand is represented, and how your audience will feel about your website and your product or service. While it may not directly influence a person’s purchasing decision, certain colors can give your casual visitor that one little push that could convince them to convert to a paying customer.

The infographic is full of information that you may not have known about colors, and how it affects your audience. You can also learn useful insights such as:

  • Colors for Brand Recognition
  • What Colors work together
  • Color schemes and how it affects your Audience
  • How to Choose Colors
  • How to choose colors for a Specific Target Audience

In this day and age, you want to gain every advantage that you can get in the competitive market of online marketing. You want to make sure that you stand out, and you also want to be recognized. Each of these aspects are affected by the colors, and color schemes. Making the right changes can be very beneficial for your brand. It may seem minimal, but color matters, and having the right colors can make a big difference in the end.

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Originally published February 09, 2015 - Updated February 08, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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