Infographic: The Psychology of Color

Infographic: The Psychology of Color

Lemuel Galpo
Written by Lemuel Galpo
December 15, 2014

The people at Webpage FX have brought to us this comprehensive infographic on the psychology of color and how understanding this can be advantageous for any business. Colors are used for design, for visual stimulation, and for enhancement. But not many people know that color can also be used for marketing purposes. As this infographic will show you, colors are actually among of the top reasons why customers buy a certain product. And a lot of people also determine whether or not to get something based on the color of the product..

This infographic is chock full of interesting information and amazing insights about colors. You will be surprised about what you can learn about what colors are used the most, and why companies use a certain color in their logos and products. Here are a few examples:

  • Statistics of the Impact of Colors
  • Personality and Emotions of each of the Primary and Secondary Colors
  • How each of the colors affect Marketing
  • Politics of each Color
  • Companies that use each color as their main Color

Despite all the advances in technology and communication, visual representation is still the strongest form of interaction with a customer. What a text copy will communicate in an hour, you can portray to a customer in just seconds through compelling visuals. Knowing about colors and how you can use them is a great tool in any marketing and conversion campaign.

Pshycology of Colors

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Originally published December 15, 2014 - Updated December 30, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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CATEGORIES Infographics

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