Infographic: How do Colors Affect Purchases?

Infographic: How do Colors Affect Purchases?

Lemuel Galpo
Written by Lemuel Galpo
March 11, 2015

The folks over at Color Matters have shared with us this infographic on how colors affect purchases. There are many primary factors that affect how each person makes their purchase. Among the primary factors include necessity, price, size, and efficiency. But there are also studies that have shown that factors such as color can make a difference in making a sale. This many be secondary to most marketers, but in an online business, this can be advantageous. This infographic explores the many ways that color plays a part in A/B testing software converting a customer to make the purchase.

Aside from showing us how colors matter, the infographic is also full of interesting information about colors including:

  • How colors affect Marketing
  • Colors in relation to geographical consumers
  • Influence of Colors on online shoppers
  • Colors and its affect on Website Design
  • Colors and Brand Recognition

In online businesses, marketers do not have convenience of physically presenting their service and product. What they can do is present customers with images and text. This limited marketing can be greatly enhanced by one element: Color. But it is not just about throwing random hues on your page. You have to know what colors will work with your product, what colors work best with your target audience, and of course, what colors work well together. It may seen trivial, but when it all adds up, it could be the difference between a shopper making a purchase or not.


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Originally published March 11, 2015 - Updated November 09, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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