[Infographic] Why Having Less Form Fields Drives Conversions

[Infographic] Why Having Less Form Fields Drives Conversions

Lemuel Galpo
Written by Lemuel Galpo
June 9, 2015

This infographic, which is provided by DK Media, shows us how having less fields on our forms drives the conversions of our website. Converting your customers usually leads to the visitors having to sign up on an online form. But getting them there, and getting the conversion, is not always the same thing. Some websites lose customers while they have them on the form. And one of the most common reasons are that the forms have too many fields. Having too many fields can turn off a customer and have them leave the website entirely. What this infographic shows us is how having less fields can actually help with overall conversion.

Aside from showing us the advantages of having less fields, we can also learn a lot of interesting information and insights from this infographic, including:

  • What to include in our Forms
  • Form Length
  • Optimal Form Fields
  • Design of the Forms
  • Font and Spacing
  • Avoiding Handling Errors

Getting to your visitors is not always easy. Sometimes, your potential customers have just one foot in the door, meaning they are not completely sold about your product or service. The worst thing that can happen at your call to action is for the forms to give your customers a reason to up and split. You want the transition to committing to your website to be as smooth as possible, and as easy as it can get, for your customers. The faster your customer can answer the entire form, the higher the chances are that they will complete it. And one of the best ways to do this is to have less fields on your form.

Field Forms

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Originally published June 09, 2015 - Updated June 08, 2015
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
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