Have you ever asked yourself what really motivates your visitors to take action and convert? Every business owner must motivate its visitors enough to make them take the next step and make a conversion. Convert, is the marketing term of turning, or converting, casual customers or traffic, into paying customers. The use of motivation in your marketing campaigns is one of the best ways of converting casual visitors.
Motivation is the glue between the click through rate of a marketing channel and the conversion rate of a landing page.
In a podcast series hosted by Creative Thirst, Bobby Hewitt presented ways on how to turn more clicks into customers. Having high traffic is no longer the goal of most online businesses. Now they have to make sure that those visitors are converted into paying customers. Among the elements he tackled is motivation, and we here at Convert learned that the key to improving conversion is how you motivate your customers into taking action.
As Bobby stated, from the perspective of conversion rate optimization, motivation is the glue between the click through rate of a marketing channel and the conversion rate of a landing page. Now, what specifically motivates your prospect is going to be unique to their needs and their problem for the products and service that solve their solution. Remember, it’s always about them.
…it is always about them. Find out about what they need and offer a solution related to your product.
Know What Your Customers Need
You must carefully think about what your product does to help your prospect’s problems. This is the main question every business owner must answer. When you know what your product is able to do you can start with the motivation process. This is the point when you must focus on your customers, because it is always about them. Find out about what they need and offer a solution related to your product.
This is how you must perceive the online marketing. Write useful content related to your product, including true stories of people who already used it, in order to improve your overall conversion rate. Marketers are failing in their attempt to increase their conversion rates simply because they are not paying enough attention to the design and product information.
As a marketer you must be able to take things seriously and see your product from a customer’s point of view.
Motivation Is The Key To Conversion
Taken from Adobe’s The Psychology of Conversion Optimization by Jeff Fuhriman: “Tapping into an individual’s core motivations is a powerful way to engage. Whatever your industry, products, or services, you can use motivators to align your brand with your customers’ aspirations.”
Every business is different, offering different products and services. As a marketer you must be able to take things seriously and see your product from a customer’s point of view. This is how you could understand what a customer expects to see and read on your business’ website. Yes, it takes a lot of time and attention in order to achieve what you want, but at the end you will improve your conversion rate. Remember:
- Motivate your visitors
- Attract them with fresh content and sophisticated design
- Always use targeted keywords
Focus on motivating your visitors by learning more about them, for example: Where do they come from? How can this improve your conversion rate? What do they really need? This is a good way for you to become more familiar with the country your visitors come from. You will learn more about their lifestyle and then you can motivate them to take the next step of the conversion process. So make sure you focus more on motivating and you can be sure to also maximize conversions. If you want to know more about conversion rate optimization and A/B testing, you can visit us at Convert.