Infographic: 10 Ways to Convert More Customers Using Psychology

Infographic: 10 Ways to Convert More Customers Using Psychology

Lemuel Galpo
Written by Lemuel Galpo
November 17, 2014

The people over at HelpScout have come up with this great infographic about the 10 ways to use psychology to convert more customers. Psychology is most often wrongly viewed as some form of mind games. Actually, it is the use of analysis of personalities and behaviors to better interact with people. Naturally, this has been used in several fields of study, but it can also be used to gain an advantage in business. It is not about manipulation, but rather getting to know your audience better to make them A/B testing software” href=””>convert into customers, and also getting them to understand you and your products better.

The infographic also contains interesting facts and figures about how to use psychology, such as:

  • How to break “Action Paralysis”
  • The power of Labels
  • The 3 kinds of buyers
  • How to use urgency the right way
  • How to use “Devil’s Advocate”

Psychology is a two way street. It is not only about knowing your audience better, it is also about how you want to project yourself to the audience. This projection helps with image, advertising, and ultimately, even sales.


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Originally published November 17, 2014 - Updated November 16, 2014
Lemuel Galpo
As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of's growth team and coordinates all writers, editors and illustrators.
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