New Adwords Call Conversions

New Adwords Call Conversions

Always be up to Date subscribe to updates - August 20, 2014

“Google launched a new AdWords tool called Website Call Conversions, which lets advertisers identify and measure calls from their website that occur after an ad click. The company explains that many customers only call a given business after clicking through an ad and learning more about the provided products and services. Google says 70 percent of mobile searchers have called a business directly from search ads, and the company already lets advertisers track this with AdWords click-to-call ads, call metrics, and calls as conversions. Today’s release is specifically for those calls that occur after already navigating to the company’s website” says the Next Web.

Adwords call tracking

Convert Experiments call tracking integration will be updated as soon as Google publishes the way to hook into them. For now you can connect them in your Google Analytics where you will be seeing Convert experiment ID and variation name. Using a custom report you can connect the two. Read more here how to do this.





Signup to our monthly newsletter to get the best of our content with the latest
Conversion and A/B Testing resources right in your inbox.

Written by Dennis van der Heijden

Co-founder and CEO of passionate in building communities that care. Trying to make that happen inside and outside Convert. I love working with my team to make our A/B testing software better for agencies and e-commerce clients.
Guest Post Form

We have brought thought leaders, influencers, visionaries and veterans to our tribe. Now it’s your turn. If you have something worthwhile to share with a large community of savvy testers, go ahead and pitch your post idea. We’re listening.

Fill out our guest post form


[hclightbox id='5' text='Anchor text']